Learn about the nationally successful Main Street Four-Point Approach™ to commercial district revitalization from the organization that has been the leader in the field for more than 25 years. During this intensive, four-day training, you’ll study each of the four elements of the Main Street approach — Organization, Promotion, Design, and Economic Restructuring — and find out how these areas can be combined in a local, grassroots initiative to form a dynamic, comprehensive revitalization program appropriate to traditional commercial districts.

2007 Registration Rates:
Network Member Rate: $680
Non Member Rate: $850
Group Rate*: $630 ea.
*Available for Network Member organizations or Main Street Coordinating programs sending 3 or more people. Registrations must submitted together, using a separate form for each person.

Registration includes: access to the training on each day; light refreshments in the morning and afternoon; a copy of Revitalizing Downtown: A Professional’s Guide to the Main Street Approach; and a 3-ring binder with additional materials for each of the Four Points.

Location:  
National Trust for Historic Preservation Headquarters
1785 Massachusetts Avenue, NW
Washington, DC 20036
Boardroom, located on the 2nd Floor

The National Trust for Historic Preservation is housed in the National Historic Landmark 1916 Beaux Arts luxury apartment building (also known as the McCormick apartments) located at 1785 Massachusetts Avenue, NW, Washington, DC 20036. It is at the corner of 18th Street and Massachusetts Avenue, one block southeast of DuPont Circle. It is easily accessible from the Washington DC Metro system's Red Line and within easy walking distance of several hotels.

Washington, DC is accessible from three major airports: Washngton National (DCA), Washington Dulles (IAD) and Baltimore Washington (BWI).

Who should attend?  
Main Street Basic Training is for anyone interested in learning about commercial district revitalization: new Main Street directors and board members, urban planners, chamber executives, economic development professionals, community development corporation directors, and anyone concerned about improving the health of downtowns or neighborhood business districts.

Why should you attend?  
Learn the basics of commercial district revitalization from experienced National Trust Main Street Center staff. Get an in-depth understanding of the successful Main Street Four-Point Approach™. Network with others involved in commercial district revitalization.

Curriculum and Schedule:  
Each day of training is dedicated to one of the four points fo the Main Street Approach. Below is a general outline for the week of classes with descriptions of the general topics covered in each session. Each session is conducted by a National Trust Main Street Center Program Officer.

Don't miss anything important - training ends in the late afternoon on Thursday. Be sure to make your travel arrangements to allow you to fully participate in the entire training.  

2007 Schedule

• Monday, November 5 9:00 a.m. - 5:00 p.m.
  Organization — establishing and structuring an organization, drafting a work plan, raising funds, managing volunteers.
  
• Tuesday, November 6 9:00 a.m. - 5:00 p.m.
  Design — basics of architectural style, façade rehabilitation, streetscape improvements, business appearance, design incentives.
  
• Wednesday, November 7 9:00 a.m. - 5:00 p.m.
  Economic Restructuring — economic forces affecting main street, retail market analysis, business retention and recruitment, real estate development.
  
• Thursday, November 8 9:00 a.m. - 5:00 p.m.
  Promotion — defining and marketing Main Street's image, understanding the three categories of promotions, organizing and implementing promotional events.