Social Media for Architects, Engineers, & Preservation Professionals
September 23, 2014 |
For for-profits and non-profits integrating social media into marketing and communications is proving both invaluable and necessary. In real estate, in 75% of all cases, salespeople using social media outsell their peers by a landslide. And an increasing number of nonprofits not only note that social media plays an important role in their fundraising strategy, but funding applications frequently ask about an nonprofit's social media strategy.
Over the course of three Tuesdays, the NeighborhoodPreservation Center is partnering with the real estate website CIRCA to host three workshops targeted to assist real estate professionals; architects, engineers, planners and preservation consultants; and neighborhood preservation non-profits and grassroots groups on how to launch or enhance social media presence.
Starting with a case study on how one website -- www.circaoldhouses.com -- is successfully leveraging the social web to build its audience, followed by a Q&A, participants will leave with practical strategies on how to better manage their online brand. Learn how to increase your customer/audience engagement, boost your number of page likes, and drive traffic to your social media profiles and to your website.
Speakers: Elizabeth Finkelstein and Cristiana Pena are the brains behind CIRCA, an online, curated historic house marketplace that showcases the most beautiful old houses for sale across the country. In the six months since CIRCA launched, it has attracted nearly 12,000 Facebook followers that help drive 650,000 website views/month. CIRCA continues to drive sales through its active, engaged social media presence, and Elizabeth and Cristiana look forward to sharing their tricks of the trade!
Tuesday September 23, 6:30-8pm
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Location Information |
232 East 11th Street New York, NY 10003 |
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Contact Information |
Email:
info@neighborhoodpreservationcenter.org |
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