Portland, OR – The Historic Preservation League of Oregon (HPLO) has named Peggy Moretti as their new Executive Director and announced strategic initiatives aimed at protecting vulnerable historic resources across the state while supporting sustainability and economic growth.
“Peggy brings the ideal combination of business savvy, marketing acumen, and love of historic resources that our organization needs today,” states HPLO board president Mike Teskey. The 32-year-old non-profit had been operating without an executive director for several years.
“The need for statewide leadership and a centralized preservation ‘voice’ is more important than ever. We now have a 3-year business plan designed to deliver preservation tools, education, and advocacy in an effective manner.”
The HPLO is overhauling its Historic Conservation Easement Program whereby historic properties and sites can be permanently protected, has set an advocacy agenda that includes hosting a “Preservation Roundtable” to find solutions to tough challenges such as historically appropriate infill, and is reaching out to a broader base of constituents, including property owners, developers, and environmentalists.
“Our mission is to preserve, re-use, and pass forward Oregon’s historic resources to ensure livable, sustainable communities,” says Ms. Moretti. “That’s a goal everyone can embrace. The challenge is that population growth creates pressure to increase density, which in turn can threaten historic buildings, neighborhoods, and farms that border urban centers. Our goal is to facilitate creative solutions that strike the right balance between development and preservation of the unique architecture, cultural resources, and sense of place that makes Oregon OREGON.
“Some think of historic preservation as nostalgic and clinging to the past. But we’re all about the future and reusing resources that, in addition to holding great cultural and aesthetic value, embody enormous economic and environmental value.”The organization recently moved into a new office in Old Town Portland’s White Stag building, launched a membership and donor drive, and is hosting a reception and presentation on September 29th recapping “the State of Preservation in Oregon” for members and invited guests.
Ms. Moretti came to the HPLO from the Bosco-Milligan Foundation where she served as Marketing Director and was credited with spurring significant growth in membership, outreach, and revenues. Prior to transitioning to the non-profit sector, she co-founded InTelegy Corporation, capping a 20-year career in business and marketing in the San Francisco Bay Area.
For more information on the Historic Preservation League of Oregon, visit their website www.HistoricPreservationLeague.org or call 503 243-1925.